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Chester mystery PLAGUE DOCTOR campaign shortlisted for major industry award

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Chester’s mystery ‘Plague Doctor’ campaign shortlisted for major industry award

PRmoment Awards 2017: Cheshire PR agency No Brainer and Chester-based heritage company Big Heritage recognised for industry- leading PR and social marketing campaign

Award-winning Cheshire PR and communications agency No Brainer and Chester-based heritage company Big Heritage have been shortlisted for a PR industry award for their acclaimed ‘Plague Doctor’ campaign in Chester.

Sightings of a mystery, hooded figure on the streets of Chester in 2016 generated a social media storm as well as widespread national and international broadcast, news and online coverage. It was later revealed to be a marketing campaign to promote Big Heritage’s new ‘Sick to Death' – a family friendly visitor attraction supported by Wellcome Trust, which explores the gruesome but interesting history of medicine through time.

Based in two 14th century towers – the Water Tower and Bonewaldesthorne’s Tower – on Chester’s world famous Roman Walls more than 550 people came through the doors in the attraction’s first few days. The attraction has since gone on to host thousands of city visitors.

Now the campaign has been recognised as one of the best seven PR, social and content marketing campaigns of 2016 and is up for PRmoment’s coveted ‘Low Budget Campaign of the Year’ title.

No Brainer, which works alongside a number of city-based clients including CH1ChesterBID, Cheshire and Warrington Growth Hub and Big Heritage, is also in the running for a separate title – ‘New Agency of the Year’ – at the 2017 PRmoment Awards.

PRmoment judges sifted through more than 850 entries and this year’s northern regional winners will be crowned at a red carpet ceremony at Manchester’s Hilton Deansgate hotel on March 16 this year.

“We’re proud to be representing Cheshire’s creative sector at this year’s PRmoment Awards and we’re all delighted that No Brainer and Big Heritage have been recognised alongside some incredibly strong competition from across the north of England,” said No Brainer director and co-founder Gary Jenkins. “The PRmoment Awards are recognised as being a real benchmark of success in our field.”

“The PR campaign we launched with No Brainer around ‘Sick to Death’ was innovative, impactful and, most of all, great fun!” said Big Heritage managing director Dean Paton. “Being creative with ideas and delivering them in the right way doesn’t have to cost the earth. But when you get it right it can deliver widespread and valuable coverage that can exceed all expectations!”

“Although we’re only 22 months old as a business, we’ve set out to become Cheshire’s number one PR and communications agency and the first name big businesses and SMEs in the region think of when it comes to sharing their stories through PR, social media and online content”, Gary added. “Campaigns like the mystery Plague Doctor are helping us achieve the growth we have so far, but we’re keen to continue that momentum throughout 2017 and beyond.”

This latest recognition comes following a highly successful 22 months for No Brainer.

Founded by Warrington-based Gary Jenkins and Lee Cullen, from Great Sutton, near Chester in April 2015, the agency now works with a growing roster of more than 15 clients including national brands such as HomeServe, Sale Sharks and MBNA as well as Cheshire-based firms such as CH1ChesterBID, the Cheshire and Warrington Growth Hub and Big Heritage.

Last year No Brainer was crowned ‘New Business of the Year’ at the Warrington Business Awards and made the shortlist in the same category at the Cheshire Business Awards.

The firm also made the final shortlist at last year’s Chartered Institute of Public Relations North West Pride Awards in the ‘Outstanding Small Public Relations Consultancy’ category, we’re recognised in the same category by the PRCA and were one of only ten business nationally shortlisted for ‘Best Micro Business’ at the British Small Business Awards.

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